Vol: 12, Issue: 2 2022

Page: 001-027

The Impact of Strategic Decision-Making on Building the Hotel Promotional Mix: A Field Study of a Sample of Administrations Working in Iraqi Kurdistan Hotels

Ahmed Majeed Hameed

http://doi.org/10.37648/ijtbm.v12i02.001

The research aims to show to what extent the managements working in the hotels of the Kurdistan region realize the importance of adopting the mechanisms of strategic decision-making in order to achieve a more developed image of the organization’s performance to reach the standards of modern and advanced hotel organizations in the global hotel work environment, and crystallize the research problem, especially in its field framework. In the exposure of the managements working in hotels in the Kurdistan region of Iraq to problems and situations that necessitate adopting modern approaches to the strategic decision-making processes in order to build non-traditional organizations characterized by modernity to eventually create an organization that can be described as having a distinct promotional message capable of attracting tourists from many locations at the level of the region At least, and not only the activity of domestic tourism, and the study sample was represented by (140) views from the operating departments in the hotels of the Kurdistan region, and those operating within the classification of (5 and 4) stars in its three governorates (Erbil, Sulaymaniyah, Dohuk) as their opinions were surveyed through a questionnaire form It was prepared for this purpose and the data was processed according to specialized statistical programs. One of the most prominent conclusions is that the departments operating in the hotel environment depend on The adaptive method in the decision-making processes, which indicates that it remains in the reaction circle on the nature of environmental changes, that is, it lacks the strategic thinking initiative in the decision-making processes, and one of the most important recommendations of the research is the need for the managements working in the hotel sector to move in the processes of strategic decision-making from curricula Reactions arising from the loss of the feature of reactiveness in strategic work, which is what distinguishes modern international hotel organizations, which are described as making events and not waiting for them to happen. replica horloges