Vol: 12, Issue: 1 2022

Page: 053-063

The Economic Behavior Theory -The Nudge Theory : An Appraisal

Dr Suhasini Parashar

http://doi.org/10.37648/ijtbm.v12i01.003

The behavioral economics is making a significant impact on economic theory and economic policy. Behavioral economics with intuitive appeal, seeks to work with human limitations. Nudge theory becomes an important aspect to study about behavioral economics, political theory and behavioral sciences, as ways to influence the behavior and decision-making of groups or individuals. Nudge theory explains consumer behavior can be influenced by small suggestions and positive views. Nudges decrease low market performance, save the Government money, encourage the actions and help to increase the efficiency of resource use and their effect. Nudge helps to choose an option socially desirable beneficial for better public healthcare, civic sense and social harmony. Humans being need encouragement or intervention as nudge to do what is best for the country or society at large .