Vol: 12, Issue: 1 2022

Page: 001-030

The Impact of Strategic Alignment on Enhancing Organizational Reputation: An Exploratory Study for The Opinions of a Sample of Senior Leaders in the Ministry of Health, Iraq

Zahrah Falih Kadhim Shukur, Prof. Dr. Sami Ahmed Abbas

http://doi.org/10.37648/ijtbm.v12i01.001

The study aims to find the impact relationship between the strategic alignment with its apparent dimensions in achieving organizational reputation. The problem of the study was determined by many questions that centered on the nature of the influence relationships between the variables of the study, and for this purpose, a hypothetical model was developed that expresses the main research hypothesis. The importance of the study lies in drawing the attention of decision-makers in the Ministry of Health to the importance of the study variables (strategic alignment, organizational reputation), which are expected to benefit from improving their performance through the different points of view of these two variables. A number of objectives were formulated in the light of the study’s questions, including testing the impact relationship between strategic alignment and organizational reputation to diagnose the reality of applying strategic alignment as a modern approach that enables the Ministry of Health, the study sample, to rely on it in achieving organizational reputation. The study relied on five dimensions of the independent variable strategic alignment, which are (communication, governance, partnership, infrastructure, and skills), and the dependent variable is organizational reputation. The method used in the study is the descriptive analytical approach, and a questionnaire was designed to collect the necessary data. An elite group of medical staff represented by the following (General manager, assistant general manager, department manager, division manager), was chosen as a non-random, intentional sample, in their capacity as the departments responsible for managing the strategies, and their number is (139) persons from the study community,the study used two ready-made statistical programs (SPSS.v.25) and (AMOS.v.25) to extract the results, and the study relied on a set of descriptive statistics methods (Normal distribution, percentages, arithmetic mean, standard deviation, coefficient of variation, and relative importance). And perform confirmatory factor analysis to identify the nature of the data to test the appropriate statistical analysis. As well as inferential statistics (simple linear regression, multiple regression), and the use of a set of tests (F, T). Among the most prominent conclusions reached by the study is that strategic alignment has an impact on achieving organizational reputation, which was represented by the validity of the study's hypotheses and the validity of the hypothetical model of the study, with the existence of an influence relationship between strategic alignment and organizational reputation. Among the recommendations and proposals that were made is to guidance the Ministry of Health administration to know and work with the dimensions of strategic alignment and try to adopt those dimensions in line with the capabilities of the Ministry. kopi ure