Vol: 3, Issue: 2 2013

Page: 01-05

Study of Customer Relationship Management in Insurance Sector in India

Suryawanshi Vaishali Kerbarao

Collaborative CRM The collaborative interfaces (e-mail, conferencing, char, real-time applications) that facilitate the interaction between a company and its customers, as well as within the business itself when dealing with customer information (e.g. customer service to sales, sales to marketing).