Vol: 3, Issue: 1 2013

Page: 099-102

Role of Indian Women in Consumer Buying Behavior

Kawale Sarika Deodas

All business aim to make profit by increasing the sole at a remunerative price policy. When one manufactures good quality wide spread. Advertising is one of the major tools companies use to define as “any paid from of non-personal presentation and promotion of ideas, goods or services by an identified sponsor”. It involves the use of such media as following: magazine and newspaper space, motion pictures, outdoor (posters, skywriting, signs etc.), direct mail, novelties ( calendars, blotters etc.) radio and television cards (car ,bus etc.) catalogues, directories and references, programmes and memos and circulars”.