International Journal of Transformations in Business Management

(By Aryavart International University, India)

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

IMPACT FACTOR : 5.987 | SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

+91 9555269393


Vol: 2, Issue: 4 2012

Page: 36-41

Celebrities are Endorsing Products, Which They do not Use Themselves

Gaurav Vashishtha

Advertisers make number of claims about their product which may or may not be true. To make their claims seemingly truthful, quite often well known celebrities are used in the advertisements as spokesperson of the company. Few years back three high profile celebrities like Hrithik Roshan, Shahrukh Khan, Sachin Tendulkar were used as endorsers of a company named “Home trade”. A deal worth rupees crores was signed by the endorsers to endorse this company. Later on this company fell into a scam leading to loss of crores of rupees of investors. So, shall we blame the celebrities for misleading the people with the claims which were never true?

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