International Journal of Transformations in Business Management

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

IMPACT FACTOR : 5.987 | SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

+91 9555269393 | +91 9311631393


Vol: 2, Issue: 4 2012

Page: 22-26

Survey on Human Resource Management Practice in Private Sector in India

Amrit Pal Singh

It is difficult for service firms to envision and understand the aspects which mean high quality to consumers. Service quality allows an organization to differentiate itself from the competitors and gain a substantial competitive advantage. Hence, service quality is at the forefront of both the marketing literature in general and the service marketing literature in particular (Lassar et al., 2001). Quality service is recently considered a critical factor that enables many service organizations achieve a differential advantage over their competitors. It has become an important research topic because of its important relationship to corporate marketing, financial performance, and moreover firm performance.

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