Vol: 2, Issue: 1 2012

Page: 56-68

Vigyapan: Media Vipnan me Vigyapan ki Bhumika tatha Naya Yug

Geetu Sharma, Rajbeer Singh

Received Date: 2011-01-03

Accepted Date: 2012-01-03

Published Date: 2012-02-03

Advertising is defined as a message sent by a company seeking to promote its activities, be it a product or service. Advertising actually seeks to connect the consumer and the interested party (buyer) with the supplier and the manufacturer.