Vol: 2, Issue: 1 2012

Page: 46-55

Print Media me Vigyapan ka Vishay Vishleshan

Geetu Sharma, Rajbeer Singh

Received Date: 2011-11-29

Accepted Date: 2011-12-28

Published Date: 2012-01-29

Content analysis is a way of summarizing a topic by enumerating its various aspects. It is less about evaluation than comparing the topic based on the audience's opinion. For example, summarizing the effectiveness of a TP program is not a content analysis. Nor is it a book review.

References

• Wahl G September 2001 Advertisement for Ummi. New
• 2D Moz, M. 1998. Comprehensive Marketing Strategy
• Publications. Adaptive Specials
• Douglas, S.P. and Karege, 3
• New York Trust, Karwar
• Gramstorm, C Narikasahi 2000, October 20 Country view company in the beginning of advertising.