International Journal of Transformations in Business Management

(By Aryavart International University, India)

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

IMPACT FACTOR : 5.987 | SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

+91 9555269393


Vol: 9, Issue: 4 2019

Page: 80-83

Impact of Social Media on Customer Engagement and Customer Relationship Management : SCRM2.0

Gore Pushpa Vikram, Dr Atul Ramgade

Understanding the part of and marketing in B2B sales is usually especially important provided prolonged issues amongst promotion and revenue sectors with respect to lead era as well as management. Social marketing is definitely carefully pertaining to social media marketing; their organization objectives will be mainly lined up and so the idea of storytelling instead of publicize communications is usually central to both ideas. Furthermore, marketing can be an approach or strategy used in social media circumstances. Irrespective of the recognized importance of social media for client engagement, fresh practices can support garden storage shed additional light on the exclusive features of social media in the CRM framework.

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