Vol: 11, Issue: 1 2021

Page: 018-038

Green Tourism Marketing as An Introduction To Fulfill Sustainable Tourism Development: Theoretical study

Adil Issa Kadhim Wazni, Alaa Abdulhussain Radi, Jaffer Omran Mohammed Saeed

The research aims to integrate the environmental dimension with the development dimension in the strategies of tourism institutions, as it has become imperative for governments to take a set of measures and measures aimed at increasing the activity of tourism institutions while developing their environmental culture by applying the concept of green tourism marketing and giving the environmental dimension prominent importance in their production and marketing strategies. The importance of the research is shown by introducing green tourism marketing, highlighting its importance and dimensions, introducing sustainable tourism development, highlighting its goals and the most important challenges it faces, as well as evaluating the role of green tourism marketing in supporting and achieving sustainable tourism development goals. The research deals with the problem of the potential contribution of green tourism marketing to achieving sustainable tourism development. To address the research problem, the study was divided into several paragraphs, the conceptual framework of green tourism marketing, sustainable tourism development ... Goals and challenges, the research adopts the inferential method in studying what is related to green tourism marketing and sustainable tourism development. Green resulting from environmental imbalance The rational behavior of the human being towards the environment, and the use of highly efficient production methods that rely on less environmentally harmful or recycled raw materials or energy savings would achieve cost savings and more profits would be achieved, and green tourism marketing is an important input for the protection of tourists. And the protection of the environment in which he lives. The importance of green tourism marketing lies in two aspects. The first relates to its impact on the reputation and competitiveness of the tourism organization, and the other side is the results achieved by green tourism marketing in terms of protecting the tourist, his health and his environment.