Vol: 1, Issue: 3 2011

Page: 58-62

Survey on Celebrities are Endorsing Products, which they do not Use Themselves

Satish Chandra Gaur

It was observed from the literature review that the celebrities are endorsing products but they are not using those products themselves. When the statement that “Celebrities are endorsing products, which they do not use themselves” was put to analysis, overall it was surprising to see that a substantial number of respondents i.e. 41.9 percent, have neither agreed nor disagreed to the statement. It is so because most of the respondents do not know if celebrities are using the products which they are endorsing.