Vol: 8, Issue: 3 2018

Page: 090-130

Online Business Model in Travel Domain: An Extensive Analysis Employing the Matrix of Scalability, Financial Forecasting and Allied Aspects

Rizul Gupta

Sustained from the seed of a solitary extraordinary thought - to engage the voyager - Makemytrip happened to pioneer the whole online travel industry in India. Makemytrip has upset the travel business through the years. This is the story of Makemytrip, India's Online Travel Leader. Makemytrip.com, India's heading online travel organization was established in the year 2000 by Deep Kalra. Made to engage the Indian explorer with moment booking and thorough decisions, the organization started its trip in the US-India travel market. It intended to offer a scope of bestesteem items and administrations alongside front line engineering and devoted round-the-clock client help. In the wake of uniting its position in the business as a brand perceived for its dependability and transparency, Makemytrip tailed its achievement in the US by dispatching its India operations in 2005.