Vol: 8, Issue: 3 2018

Page: 036-067

Retailers Loyalty Program: Analysis of the Behavioural Factors, Decision Drivers and Key Influencers Impacting the Penetration of Loyalty Programs by Employing Logistic Regression

Mehul Shorewala

Delhi Public School The expanding significance of client unwaveringness has as of late prompted the mass presentation of dedication programs by organizations in a scope of segments. Retail locations, aircrafts, general stores are only a couple of cases of zones where this advertising device is connected. A huge number of customers have and utilize remunerate cards. Numerous organizations work such reliability plans. The certain conviction is that customers can turn out to be more steadfast by their enrolment in such plans and their ownership and utilization of a steadfastness card. With the expanded spotlight on holding clients and stop mark exchanging as of late drove the presentation of prizes or dependability programs at a mass scale. Mass presentation of devotion program can be seen in all the retail segments.