Vol: 8, Issue: 2 2018

Page: 34-40

An Impact of Socio-Cultural Environment of Business

Dr. Suhasini Parashar

The culture has its own ways of expression, reflects in its communication and interaction. Culture is an outcome of social interaction among people over a period of time , provides socially acceptable pattern for meeting biological & social needs . A set of beliefs, customs, practices and behavior that exists. The factors include in social cultural environment, attitude of people to work, family and caste system, religion, education, etc. Companies often include an examination of the socio-cultural environment prior to entering their target markets and achieve the goals with following ethics in business .The cultural diversity, cultural harmonization between countries. It is for the establishment of a loyal relation and smooth cooperation .The globalization bring changes and argued that the consequences of globalization will be the end of cultural diversity. The business environment a p p r o a c h i s business as economic activities for production, purchase or sales of goods. It consists of suppliers, customers, market- intermediaries, competitors and public. Environment. Includes man, material, money, machinery and management, usually within the control of business. Business makes changes in these factors due to the change in the functioning of enterprise. The focus of this article is on to study the socio cultural environment in India in the context of social responsibility, social audit, business and society, business ethics.