Vol: 8, Issue: 2 2018

Page: 01-06

Case Study on Yaantra.com: An Approach to Promote Online B2B Sales

Deepak Ranjan Sahoo

In this era of digitalization, millions of users buy refurbished smart phones across India believing that they would rather use an old phone with the features they then settle for a new phones with lower specs. Yaantra.com as a new platform, started offering users with dependable technical support and quality repair services in consumer electronics. i.e mobiles, tablets, smart phone, ipods. The ascent of yaantra.com to capture the online market in India and the strategies implemented by it to create online business, its ability to tie up with numerous mobile retail shops for the goodwill and popularity in the online market. This case study aims to understand the marketing strategy, brand awareness, SWOT Analysis and functioning of yaantra.com and also aims to overcome the challenges and provide the feasible solutions.