Vol: 7, Issue: 4 2017

Page: 010-017

Shifting of Consumer Preference Towards Organized Retail Outlets: A Case Study of Hisar City

Yashodeep Yadav

Last decade has shown a gradual increase in the retail sector in India and is spreading with a great speed. India is the most attractive market for global retail players in terms of investment and consumption. This paper will be helpful to find out the reasons of changing consumer preference for organized outlets in Hisar city. The Consumer preference is examined with the help of a structured questionnaire. The results show that, consumer preference towards organized retail outlets is changing and if the retailer keeps these things in mind then he can take benefits of this conversion from unorganized retail outlets to organized retail outlets which is shown in the present study.