Vol: 7, Issue: 3 2017

Page: 14-20

Designing Key Performance Indicators for Cafes Integrating With Mobile Ordering Applications

K. Aggarwal

Received Date: 2017-07-04

Accepted Date: 2017-07-27

Published Date: 2017-08-01

The food and beverage industry has gone through many revolutions. The most recent one is the introduction of food ordering applications. These application help a local restaurant or café increase digital presence with the hopes of higher revenue. However, these apps brought certain challenges as orders volumes increased during peak hours remaining flat during non-peak hours. This paper gives an approach that managers can use to design KPIs as they try to accommodate to this change. The paper is based on a project done by the author with OSU Dining services and focuses on self-service café’s offering hot sandwiches. This paper asserts on an approach where managers first find focus areas in their café and then use these as a foundation to build their KPIs.