Vol: 7, Issue: 2 2017

Page: 01-06

Business Ethics and Ethical Dilemma

Dr. Suhasini Parashar

In the changing world of global competitive environment, the business and its ethics effect the productivity, efficiency and gain. Business values and business senses which governed the business matters in all types of business like manufacturing, services, large, small, extend the values to business. The discretionary power and business sense increase the efficiency in production and the more cost effective product produced. The changing world of Globalisation and Liberalization increases the production through foreign capital and technological advancement for productivity and efficiency. The main concern is to show the effect of ethical values in changing business environment for changes and transformation in the production process and techniques for quality and technological advancement in the product. Ethics does not carry ethical thing only, it makes business sense too with a set of moral standards of people owning and managing business to enlarge the extent of market with loyal and branded product. In this article, the focus is on business ethics and its dilemma for competitiveness which effect the business behavior and social attitudes towards business, expose the rights and duties for upliftment of the standard of living in the society. The dilemma effects the paradox of gain and expenditure for business sense and values too.