International Journal of Transformations in Business Management

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

IMPACT FACTOR : 5.987 | SJIF 2020: 6.336 | ICV 2020=66.47

+91 9555269393 | +91 9311631393   info@ijtbm.com


Abstract

Sports Promotion in India

Radhika Kapur

30-37 Vol: 6, Issue: 2, 2016
Receiving Date: 2016-03-16
Acceptance Date: 2016-04-01
Publication Date: 2016-04-23
Download PDF

Abstract

Sports have acquired remarkable recognition and esteem all over the world and this strong trend
is expected to continue in the future too. The secret of the success of the sports is combined with the
organized attempts of various agencies and organizations that are involved in the promotion of sports,
development of infrastructure from the grassroots level and rigorous training. As compared to the other
countries of the world such as China, Japan South Korea, there have been some limitations in India's
performance over the years despite having various sports programs. In this research paper, the
researcher has made an attempt to highlight some of the important factors regarding sports promotion in
India; these are information on the sports authority of India, promotion and development of sports
responsibilities of state Governments and Union Government, administrative control bodies within the
Department of Sports, infrastructure used in sports, optimal model for sports in India and problems faced
in sports. The main problems that India is facing regarding the development of sports is there is lack of
sports culture within the country; there have been formulation of agencies, organizations and societies
that are attempting to focus into the endorsement of sports and meeting every requirement and providing
solutions to the problems.

Keywords: Sports; Government; Responsibility; Infrastructure; Development; Superiority

References

  1. Choudhary, J., & Ghosh, J. (2013). Governance of Sports in India. Retrieved May 08, 2016 from http://tejas.iimb.ac.in/articles/Tejas_September%20Edition_Article%201.pdf
  2. Mukherjee, A., Goswami, R., Goyal, T.M., & Satija, D. (2010). Sports Retailing in India: Opportunities, Constraints and Way Forward. Retrieved May 09, 2016 from http://icrier.org/pdf/Working_Paper_250.pdf
  3. National Sports Development Code of India. (2011). Ministry of Youth Affairs and Sports Department of Sports. Retrieved May 07, 2016 from http://yas.nic.in/sites/default/files/File918.compressed.pdf
  4. Impact of National Coaching Scheme of Sports Authority of India: A Study On Sports Promotion In The Eastern Region. (2002). Institute for Development of Backward Regions. Bhubaneswar. Retrieved May 08, 2016 from http://planningcommission.nic.in/reports/sereport/ser/stdy_ncsprts.pdf
  5. Report of the Working Group on Sports and Physical Education for Formulation of 12th Five Year Plan (2012-17). (2011). Retrieved May 07, 2016 from http://planningcommission.gov.in/aboutus/committee/wrkgrp12/hrd/wg_repsports.pdf
  6. Singh, D., Singh, S., & Chawla, C. (n.d.). A Study on Impact of National Coaching Scheme of Sports Authority of India on Sports Promotion in Uttar Pradesh. Abhinav National Monthly Referred Journal of Research in Arts & Education, 2(12), 5-13. Retrieved May 09, 2016 from http://www.abhinavjournal.com/images/Arts_&_Education/Dec13/2.pdf
Back

```