Vol: 6, Issue: 2 2016

Page: 19-29

Corporate Social Responsibility: An Impact on Indian Culture

Dr Rahul Goyal, Brijesh Kumar

The main purpose of the study is to get the various relation and activities of Corporate Social Responsibility carried by different organization. How a company or organization earns the profit with caring the CSR in India. Seventy (70) questionnaires were administered. Study reveals that there is a positive relationship between Corporate Social Responsibility and profitability. From the research it also was cleared that most customers or shoppers are not aware on Corporate Social Responsibility and even understand the meaning. The reserch was however, limited to finding out exactly how much in terms of monetary value CSR programmes contribute to the overall profitability ratios of the companies.