International Journal of Transformations in Business Management

(By Aryavart International University, India)

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

IMPACT FACTOR : 5.987 | SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

+91 9555269393


Vol: 6, Issue: 1 2016

Page: 11-18

A Systematic Review on Marketing Strategies and Their Relation With Other Strategies With Special Emphasis on Smart Phones

Dr. N. Srinivas Kumar

Business environment is very tough for today's organizations. The firms are literally in warfare while selling their goods and services, so there arises a necessity for strategies. One of the foremost strategy for companies is to present a concise message across different mediums and platforms. These marketing strategies enables firms to contend with their counter-parts. While doing so, attracting customer attention and keeping them loyal is another challenge. Smart phone sellers are no more exception to such marketing charades. This article try to identify some of the major issues of smart phone market. This study basically belongs to the category of systematic review. Hence, there was an extensive literature survey. Few useful articles belongs to the area of study were collected, studied and analyzed to identify what makes a company that sells smart phones so strong in the market.

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