Vol: 5, Issue: 4 2015

Page: 01-04

Case Study on Flipkart

Dr. Sudha S, Bharathi K

Innovation brings with itself a new set of challenges. The E-Retailing form of market was fairly something unheard of to the Indian consumer in 2007. Flipkart which has carved a niche for itself in terms of market share, goodwill and popularity in the online market to the extent that retailers are coming under threat because of its discounts and smooth operations. The ascent of Flipkart to capture the online market in India in just four years,the strategies implemented by it to create online business ,its ability to stand out among numerous E-Retail sites. This case study aims to understand the marketing strategy ,brand awareness, SWOT analysis ,functioning of Flipkart. It aims to predict the future roadmap and also aims to find significant threats to Flipkart in the near future.