Crash of Lifestyle on Product Liking of Consumer Behaviour
Santosh Kumar Pandey
Swati Jaiswar
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Abstract
This study emphasizes the importance of lifestyle and its influence on the consumers purchase behavior.
The main purpose of this study is to empirically examine the association between the consumers general
life styles and their consumption pattern. AIO measure was used to identify the lifestyle dimensions of the
consumers. The study confirmed that there was a significant association between the lifestyle of the
consumers and the Products of products used by them. From the study it was concluded that consumers
often choose products, services and activities over other because they are associated with a certain
lifestyle. The products are the buildings blocks of lifestyle, marketers should therefore, have a complete
idea of these changing lifestyles so as to segment them and position their products successfully
Due to fast movement of technology it is requisite to find the change in the lifestyle of consumers. In the
present research it has been endeavored to illustrate lifestyle of the Consumers changes due to some of
the factors, such age, education, social class, income and some others factors. It has been seen that some
the factors has major role in the changing of Consumer behaviors. The following research help to know
the factors responsible in changing the lifestyle of the consumers are price, place, attributes,
advertisement, favorite programs attributes preferred by the consumers and significant changes have
been observed.
Keywords: Lifestyle; purchase decision; Product choice behavior
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