Vol: 16, Issue: 2 2026

Page: 44-48

E-commerce Platforms and Gig Workers: A Study of Partnerships and Challenges

Dr. Ravindar Kapuganti, Dr. J. Ratna Prabhakar

Received Date: 2026-03-20

Accepted Date: 2026-04-23

Published Date: 2026-04-26

http://doi.org/10.37648/ijtbm.v16i02.004

E-commerce platforms have experienced tremendous expansion, which has resulted in the growth of gig employment, which has had a transformative effect on labor markets. These platforms are increasingly dependent on flexible partnerships with gig workers that are mediated by technology in order to successfully carry out operations related to customer support, delivery, and logistics. Although such collaborations present prospects for economic growth and improve operational efficiency, they also raise issues over the wellbeing of workers, the stability of their income, and the security of their jobs. Within the context of this ever-evolving ecosystem, this study investigates the nature of relationships between e-commerce platforms and gig workers, shedding light on the benefits as well as the obstacles that that ecosystem presents. The article comes to a close with some policy recommendations that aim to improve the long-term viability and equitable distribution of gig labor arrangements.

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