Vol: 5, Issue: 1 2015

Page: 01-14

Comparative Study of Private Sector and Public Sector Banks

Natasha Sahu, Shabnam

The world of banking has assumed a new dimension at dawn of the 21st century with the advent of tech banking, thereby lending the industry a stamp of universality. In general, banking may be classified as retail and corporate banking. Retail banking, which is designed to meet the requirement of individual customers and encourage their savings, includes payment of utility bills, consumer loans, credit cards, checking account and the like. Corporate banking, on the other hand, caters to the need of corporate customers like bills discounting, opening letters of credit, managing cash, etc. Present study focus on the factors that influence the choice of a bank for availing services and to compare the satisfaction level of customers in public sector as well as in private sectors bank.