Vol: 15, Issue: 1 2025

Developing an Artificial Intelligence Enabled Model to Enhance the Efficiency of Financial Decision Making for the Working Women in India

Srishti Agarwal

Artificial Intelligence (AI) has emerged as a transformative force in personal finance, offering tailored insights into budgeting, investing, debt management, and retirement planning. This study investigates how AI-powered financial tools assist working women in India, who face unique barriers such as gender pay disparities, limited access to financial services, and low financial literacy. Drawing on survey data from 120 respondents, the research highlights adoption patterns, challenges, and perceptions of AI-driven financial platforms. Findings indicate that younger, full-time working women form the majority of AI adopters, with budgeting apps and robo-advisors being the most used tools. However, trust issues, security concerns, and preference for human advisors remain significant barriers. The study concludes that AI can play a crucial role in reducing the gender gap in financial literacy and investment confidence, provided transparency, inclusivity, and hybrid AI-human advisory models are developed.