Vol: 1, Issue: 2 2011

Page: 13-20

Marketing Management: Analysis, Planning, Implementation and Control

Pooja

“Marketing is creation and delivery of standard of living1”. Well said Theodore Levitt. Indeed, the kinds of products which we have today to make our lives better are the creation of marketing. Marketing efforts of different companies have created so much of competition that it has become imperative for marketers to endeavor for a perennial betterment in products which match consumer needs and wants. The customer satisfaction is contingent upon the extent to which products are able to fix consumer needs and wants, and the shorter the products fall of meeting consumer needs and wants, higher the level of dissatisfaction.