Vol: 15, Issue: 3 2025

Page: 97-112

Digital Fluency and Its Role in Achieving Competitive Advantage: An Exploratory Study of the Opinions of a Sample of Managers at North Oil Company in Kirkuk

Miwan Shokur Qader, Shaima Hassan Ahmed

Received Date: 2025-06-07

Accepted Date: 2025-08-02

Published Date: 2025-08-11

http://doi.org/10.37648/ijtbm.v15i03.007

Digital fluency is among the recent managerial developments and has been described as a new approach whose primary objective is to comprehend and keep pace with developments in business strategies. Its influential role in managing the dynamics of digital transformation and achieving competitive advantage has quickly intensified. The main objectives of digital fluency are considered long-term goals and are determined by the top managerial levels. These objectives should focus on achieving alignment with environmental changes, starting from the adoption of digital technologies, progressing through the cultivation of digital thinking, and ultimately reaching digital creativity.

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