Vol: 15, Issue: 1 2025

Page: 65-72

Evaluating the Effectiveness of Lean Management Strategies in Service-Oriented Entrepreneurship

Manan Garg

Received Date: 2025-01-28

Accepted Date: 2025-02-28

Published Date: 2025-03-16

http://doi.org/10.37648/ijtbm.v15i01.007

Lean management, initially developed within manufacturing sectors such as Toyota's production system, has gained traction across various industries for its emphasis on eliminating waste, improving efficiency, and delivering value to the customer. However, its application within service-oriented entrepreneurship—especially among start-ups and small enterprises—remains relatively underexplored. This research investigates the effectiveness of lean management strategies in service-based entrepreneurial contexts, aiming to evaluate how these approaches influence operational performance, customer satisfaction, and innovation outcomes.

References

• Baran, A., & Zengin, B. (2017). Introducing service elements into lean thinking: Assessment from the service perspectives. Business Process Management Journal, 23(3), 725–742. https://doi.org/10.1108/BPMJ-12-2015-0172
• Bhamu, J., & Singh, S. P. (2014). Lean manufacturing: Literature review and research issues. International Journal of Operations & Production Management, 34(7), 876–940. https://doi.org/10.1108/IJOPM-08-2012-0315
• Caringal, N., Lim, L., & Pagaduan, J. (2019). Lean management in professional service firms: A case study. Journal of Business & Management, 7(2), 25–38. https://doi.org/10.21276/jbm.2019.7.2.4
• Ghezzi, A., & Cavallo, A. (2020). Agile organizations and business model innovation in digital entrepreneurship. International Journal of Entrepreneurial Behavior & Research, 26(2), 320– 340. https://doi.org/10.1108/IJEBR-01-2018-0035
• John, D., & Smith, L. (2018). Lean IT: Improving healthcare software delivery. IT Management Journal, 15(4), 45– 62. https://doi.org/10.1016/j.itmj.2017.11.003
• Ries, E. (2011). The Lean Startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.
• Shostack, G. L. (1977). Breaking free from product marketing. Journal of Marketing, 41(2), 73– 80. https://doi.org/10.2307/1250565
• Womack, J. P., & Jones, D. T. (1996). The machine that changed the world. Rawson Associates.
• Womack, J. P., & Jones, D. T. (2003). Lean thinking: Banish waste and create wealth in your corporation. Free Press.