Vol: 14, Issue: 1 2024

Page: 068-077

Leveraging Artificial Intelligence Tools & Techniques In Streamlining And Bolstering The Marketing Strategies For Attempting A Huge Business Expansion

Tejas Thakral

http://doi.org/10.37648/ijtbm.v14i01.009

The science of artificial intelligence (AI) is expanding quickly. It's the newest tech disruptor with huge potential for revolutionizing marketing. To identify the greatest AI solutions for their marketing departments, experts from all around the world are putting in a lot of effort. The world is widely regarded to be rapidly entering the digital era. The more prevalent use of digital content is confirmed by astute marketing companies that integrate AI technology into their campaigns. Artificial intelligence is being used by more companies to improve their offerings and streamline their processes. The current market structure is a result of advancements in neural network, deep learning, and machine learning technologies. An overview of e-marketing, sales and marketing, and artificial intelligence (AI) is provided in this paper. The use of artificial intelligence by marketers is then examined, along with the significance of using this approach to promote goods and services.