Vol: 6, Issue: 1 2016

Page: 68-72

CUSTOMER RELATIONSHIP MANAGEMENT IN INSURANCE SECTOR

Sanjiv Kumar Sharma, Dr. Sawtantar Singh Khurmi

Customer Relationship Management (CRM) has emerged as a pivotal strategy in the insurance sector, facilitating enhanced client satisfaction, loyalty, and overall business performance. This research paper explores the significance of CRM in the insurance industry, analyzing its impact on customer retention, service quality, and operational efficiency. Through a review of current CRM practices and technologies, the paper highlights how insurance companies leverage CRM systems to gain a competitive edge. Additionally, it addresses challenges and provides recommendations for optimizing CRM strategies in the context of the insurance sector.