Vol: 13, Issue: 4 2023

Page: 111-115

Increasing MRT Jakarta Non-Farebox Revenue Through Optimizing Station Naming Rights

Elvansyah Fajri, Dr. Retno Kusumastuti

http://doi.org/10.37648/ijtbm.v13i04.008

This research aims to discuss the non-fare revenue acquired by MRT Jakarta through Station Naming Rights, utilizing a literature-based approach. By analyzing public documents, reference books, and relevant regulations, this study will delineate the revenue obtained from the utilization of Station Naming Rights. Despite the absence of primary data collection, this research is expected to provide a deeper understanding of how the utilization of Station Naming Rights contributes to the non-farebox revenue and financial aspects of MRT Jakarta.