Vol: 2, Issue: 3 2012

Page: 87-96

WOMEN ENTREPRENEURSHIP: CHALLENGES AND OPPORTUNITIES

Dr. K. Anjaneyulu

Women Entrepreneur is defined by Government of India as any woman owning and controlling an enterprise having a minimum financial interest of 51 % of the capital and giving at least 51%of the employment generated by the enterprise to women. Now women have taken up entrepreneurial role in order to create a meaning for themselves. The traditional roles of housewives are gradually changing into women entrepreneurs. Some of the factors responsible for these changes are better education, changing socio cultural values and need accepted as an indicator of a stage of development and therefore to support women entrepreneurs government frame policies and enhancing the rights, roles, opportunities and promotion of women entrepreneurs through various schemes, incentives and promotional measures.