Vol: 1, Issue: 3 2011

Page: 78-87

Corporate Social Responsibility: The Role of Corporate for a Sustainable Tomorrow

Dr. K. Anjaneyulu

Sustainable development and corporate social Responsibility (CSR) as agenda have matured rapidly, and is driven by demand for grater accountability by corporate to society. View on corporate responsibility has contributed to mounting pressure on business to demonstrate its social accountability. The paper is aimed at formulating a conceptual framework on the role of corporate in sustainable tomorrow and also to elaborate the areas of the concerns where the corporate can take numerous initiatives leading it to sustainable development. The paper is based on secondary data. The paper is focused on issues related to effective CSR implementation and sustainable development. Sustainable requires organization to address its responsibility to the community, environment and public, ensures ethical behaviors and practice good citizenship.