Vol: 13, Special Issue 2023

Page: 136-146

Difficulties of Tourism Advertising in Companies and Travel and Tourism Agencies: An Applied Study in Karbala

Dr. Jaffar Omran Mohammed, Dr. Muslim Ali Obais, Dr. Haider Abd Zaid Khjudur

http://doi.org/10.37648/ijtbm.v13i05.010

The study aim at showing difficulties in field of advertising and promotion of companies and travel and tourism agencies in Holy city of Karbala and identifying the most important causes and factors of these difficulties and possibility of finding out future solutions that may affect field of tourism advertising of these tourism establishments. The research methodology is based on two methods, the first is descriptive method, in which the researchers rely on previous studies and enrich their research with many references, books and scientific frameworks that can be used as references and inferences of the study and finding out scientific gap within this current study. The second method is statistical analysis of sample's responses, which are within Holy city of Karbala represented by officials and managers of travel and tourism companies and agencies according to spss program. The sample consists of professors, managers, and employees of tourism agencies and companies, whom are (100) managers. As a result, the researchers conclude that advertisement lacks access to accurate and rapid feedback information that enables judging its effectiveness.