Vol: 4, Issue: 1 2014

Page: 45-51

Analysis of Branding, Product Differentiation and Marketing Segmentation of a F&B Company to Employ a Regression Model for Enhancing the Focused Market Size

Anshul Mehta

Coca-Cola, the world’s most famous brand completed 119th year of its existence on 8th May this year. Today the company is an unquestionable leader in the world business of non-alcoholic beverages. Coca-Cola is the world’s largest selling soft drink and arguably the most successful product ever marketed in the history of commerce. More than one billion serving of Coca-Cola products are consumed everyday around the world in more than 200 countries.