International Journal of Transformations in Business Management

(By Aryavart International University, India)

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

IMPACT FACTOR : 5.987 | SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

+91 9555269393


Vol: 4, Issue: 1 2014

Page: 45-51

Analysis of Branding, Product Differentiation and Marketing Segmentation of a F&B Company to Employ a Regression Model for Enhancing the Focused Market Size

Anshul Mehta

Coca-Cola, the world’s most famous brand completed 119th year of its existence on 8th May this year. Today the company is an unquestionable leader in the world business of non-alcoholic beverages. Coca-Cola is the world’s largest selling soft drink and arguably the most successful product ever marketed in the history of commerce. More than one billion serving of Coca-Cola products are consumed everyday around the world in more than 200 countries.

Back Download PDF

Typically replies within an hour

Hi there 👋

How can I help you?
Chat with Us