International Journal of Transformations in Business Management

(By Aryavart International University, India)

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

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Abstract

Vol: 13, Special Issue 2023

Page: 068-087

The Impact of Strategic Planning in Achieving Sustainable Tourism Development, Al-Mustansiriya School as a Model

Prof. Dr. Dina Hamed, Jamal Safaa Atallah Sulaiman

http://doi.org/10.37648/ijtbm.v13i05.006

The researchers aim there Present to Testing effect of strategic planning as an independent variable its dimensions(strategic vision ,Objectives Strategy, main and secondary services) in achieving sustainable tourism development in Al-Mustansiriya School as an approved variable through its dimensions (economic dimension, environmental dimension, social and cultural dimension) for a sample of senior leaders in the Ministry of Culture, Tourism and Antiquities, as 60 questionnaires were distributed to (general managers , assistant general manager, heads of departments, officials of the people) and the problem centered on research Through the following main question (Does the improvement of tourism development in Al-Mustansiriya school need strategic planning) and the researchers used a set of statistical methods, most notably (the arithmetic mean, standard deviation, correlation coefficient, regression coefficient) while using ato search A group of statistical programs and the statistical analysis showed a number of conclusions, the most prominent of which is that the management of the Al-Mustansiriya school is keen to involve members of society in developing its economic policy by paying attention to their opinions and suggestions.

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