Corporate Social Responsibility: A Current Marketing FAD or Part of Corporate Value System

Abstract

Corporate Social Responsibility: A Current Marketing FAD or Part of Corporate Value System

ROOPAL CHOPRA

Research Scholar â€“ Pursuing PhD in Management

37-44 Vol: 4, Issue: 1, 2014

Receiving Date: 2013-12-09
Acceptance Date: 2014-01-04
Publication Date: 2014-02-07

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Abstract

In market economies, the primary purpose of companies is to maximize shareholder value (e.g.
economic profit, share price and dividends) bound by legal/regulatory obligations which address
specific social and environmental issues. For this, companies pursue competitive strategies which
rely upon and develop relationships between the corporation and its stakeholders.

Keywords: Corporate Social Responsibility; shareholder value; regulatory obligations; legal obligations

References

Karmayog’s and Full O Dreamz CSR Rating of India's largest companies
CSR quest writeups
Reports by: Allwyn Fernandes
Reports by: Prince Nehemiah

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International Journal of Transformations in Business Management

Abstract