Vol: 4, Issue: 1 2014

Page: 37-44

Corporate Social Responsibility: A Current Marketing FAD or Part of Corporate Value System

Roopal Chopra

In market economies, the primary purpose of companies is to maximize shareholder value (e.g. economic profit, share price and dividends) bound by legal/regulatory obligations which address specific social and environmental issues. For this, companies pursue competitive strategies which rely upon and develop relationships between the corporation and its stakeholders.