Vol: 13, Issue: 1 2023

Page: 100-109

The Impact of the PESTEL Framework in the Green Supply Chain: An Analytical Research in the State Company for Textile and Leather Industries

Dr. Basheer Ismail Mahmoud

http://doi.org/10.37648/ijtbm.v13i01.009

The research seeks to know the impact of the PESTEL variables, which refer to external environmental factors, which are (political, economic, social, technology, environmental, and legal), the extent of their impact on the green supply chain, and how the company obtains what it needs in light of the external environment variables to carry out its operations in a sustainable manner. Accordingly, a number of questions were raised about the research problem, including whether the company’s adaptation to the PESTEL framework leads to the success of the green supply chain. The importance of research is highlighted by the importance of sustainability at the present time, so companies are trying, by adapting and analyzing external environmental factors, to exploit them by moving their companies towards sustainability and offering sustainable products. The research aimed to determine the extent of the impact of the PESTEL framework on the green supply chain of the company sampled in the research. The research relied on a questionnaire form to obtain data and used several statistical methods, including percentages, arithmetic mean, and standard deviation by relying on the statistical program (spss) to test the hypotheses. The research reached a set of conclusions, including the existence of a correlation and the existence of an influence between PESTEL and the green supply chain. The research reached a set of recommendations, including the recommendation of the management of the researched company to increase interest in adopting the strategies and policies necessary to manage the green supply chain due to the great advantages it provides, especially its role. In improving the environment under the adaptation of PESTEL factors.