Vol: 13, Issue: 3 2023

Page: 009-027

Strategic Intelligence and its Impact on Development of Tourist Guide: An Analytical Study for Opinions of a Sample of Managers at Travel and Tourism Companies in City of Baghdad

Alwan, Nawfal Abdul Ridha; Zeina Moahmmed Rabie

http://doi.org/10.37648/ijtbm.v13i03.002

Both of researchers aim through the research to clarify the relationship between Strategic Intelligence and its impact on Development of Tour Guide , invest research in the tourism companies active in the tourism sector to show the added value achieved by the tour guide in the companies surveyed, and to identify the extent to which the criteria for developing the skills of the tour guide are implemented by the surveyed community, The researchers started with a major problem represented by the limited ability of these companies to provide long-term plans for the development of their tour guides, and the research came to determine the relationship and impact between strategic intelligence as an independent variable and its impact on the development of the tour guide as a dependent variable. Research and answering questions and testing the validity of hypotheses, the analytical descriptive approach was adopted as a scientific methodology in the current research, and the research was adopted on the basis of (questionnaire), which is the main tool for data collection and personal interviews, so the research included analyzing the opinions of a sample of some company managers Tourism and travel in the city of Baghdad by (210) a questionnaire distributed to all directors of tourism companies, and the use of a set of statistical measures and methods. Partnership and strategic alliances.