International Journal of Transformations in Business Management

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

IMPACT FACTOR : 5.987 | SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

+91 9555269393 | +91 9311631393


Vol: 13, Issue: 1 2023

Page: 081-099

Strategic Fitness and its Role on Promoting Rituals in the Workplace: A Field Study in the General Company for Textile and Leather Industry, Baghdad

Prof. Annam Abdel Zahra Muteab Dosh, Prof. Hashem Fawzi Al-Abadi

The aim of current research is to identify the impact of strategic fitness on rituals in the workplace in the General Company for the Textile and Leather Industry. Given the importance of the two variables in the future of its work and its ability to make decisions and the capabilities emanating from its orientation towards supporting rituals in the workplace and directing it with its current and future fitness, and trying to solve various issues of concern Iraqi industrial affairs in general and the marketing aspect of the company's products of cotton and leather textiles, and on this basis the importance of the research was in preparing a hypothetical model that is applied for the first time in the company and directed to improve rituals in the workplace. And for the current research to adopt the descriptive analytical approach based on the questionnaire as an approach that depends on the questionnaire as a main source. To collect data and information related to the research variables, their dimensions, and their paragraphs, as well as supporting them with interviews to diagnose the research problem and compare them with the results of the opinion survey, as the data were collected from (90) observations from the research community (98) intentionally and according to administrative levels, and the primary data was analyzed through descriptive statistical methods Inferential and embodied in (percentage, arithmetic mean, standard deviation, and coefficient of difference Love, relative importance, Pearson correlation coefficient, multiple linear regression, confirmatory and exploratory factor analysis). In order to process the data collected by the researcher by the research sample, the statistical analysis program (SPSS V28) and the supporting program (SMART PLS V.3.4) were relied upon. On this basis, strategic fitness was adopted in general and through its dimensions combined.

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