International Journal of Transformations in Business Management

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

IMPACT FACTOR : 5.987 | SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

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Vol: 13, Issue: 1 2023

Page: 035-043

Strategic Inhibition and its Role in Promoting Controversial Marketing

Eman Abulamir Mohammed, Prof. Yousif Hujeim Al-Taee

The purpose of this study is to examine the effect of strategic restraint on controversial marketing promotion. Research limitations/implications Research limitations/implications - Research reasoning is limited because the variables are newly studied and we cannot directly assess the causal relationship. Originality/Value - This study is one of the few studies that has examined the relationship between strategic inhibition and controversial marketing. Conclusion - The concept of strategic constraint correlates positively with contentious marketing

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