Vol: 13, Issue: 1 2023

Page: 035-043

Strategic Inhibition and its Role in Promoting Controversial Marketing

Eman Abulamir Mohammed, Prof. Yousif Hujeim Al-Taee

http://doi.org/10.37648/ijtbm.v13i01.005

The purpose of this study is to examine the effect of strategic restraint on controversial marketing promotion. Research limitations/implications Research limitations/implications - Research reasoning is limited because the variables are newly studied and we cannot directly assess the causal relationship. Originality/Value - This study is one of the few studies that has examined the relationship between strategic inhibition and controversial marketing. Conclusion - The concept of strategic constraint correlates positively with contentious marketing