Vol: 2, Issue: 4 2012

Page: 55-63

Direct Retailing Vs Organized Retailing: The Fate of the Farmers

Dr. M. Shamim

There are several factors that have increased consumer interest in direct retailing to farmers. The desire for fresh, high quality products demonstrates the ability to make direct contact with the farmers who grow the food. The availability of product information, such as how to grow, how to use it, recipes and flavor samples drive the customer to a marketing store. Companies that sell products directly to consumers can raise the prices of their product in existing market markets. This especially applies to small and medium-sized companies that do not produce raw materials in large quantities. Small quantities can actually become assets when sold directly to local buyers. This product is unique and special for consumers.