Vol: 12, Issue: 2 2022

Page: 333-347

The Role of E-Governance in Service Quality: A Survey of a Sample of Private Hospitals

Haneen Qasim Hasan, Ahmed Ghazi Mahdi, Hayder Abdulrazzaq Yasir

Received Date: 2022-05-06

Accepted Date: 2022-06-16

Published Date: 2022-06-27

http://doi.org/10.37648/ijtbm.v12i02.017

The research problem includes in its content a variety of research motives that serve the health sector, which is witnessing great competition from internal and external environments. On the development in modern marketing methods in developed countries that provide the same health services, but according to methods, tools and material components that contribute greatly to the enhancement of the services provided to attract the customer, in addition to the lack of awareness of electronic governance among the employees of health institutions, the descriptive research approach was adopted. The health sector was chosen for a group of health institutions in Baghdad. The research reached a set of results, the most prominent of which is the presence of a clear weakness in our health institutions for the possibility of applying electronic governance, and the results also showed that the possibility of applying the non-electronic aspect in providing services contributes to providing high quality to achieve satisfaction the customer.

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