Volume: 8 Issue: 3

S.No. Article Title & Authors Page No Download
1. MOBILE MARKETING- AN ANALYSIS AND EVALUATION OF MARKETING CHANNELS, DEVELOPING EFFICACY MATRIX TO DETERMINE THERE RESPECTIVE EMPLOYBILITY IN THE MULTIMEDIA ECOSYSTEM
MEHUL SHOREWALA
(01-35)
2. RETAILERS LOYALTY PROGRAM: ANALYSIS OF THE BEHAVIOURAL FACTORS, DECISION DRIVERS AND KEY INFLUENCERS IMPACTING THE PENETRATION OF LOYATY PROGRAMS BY EMPLYING LOGISTIC REGRESSION
MEHUL SHOREWALA
(36-67)
3. COCA COLA COMPANY AND BRAND- A CASE STUDY AND ANALYSIS OF A MARKET LEADER IN SOFT DRINK SEGMENT TO TRACK ITS EVOLUTION, GROWTH TRAJECTORY, AND FUTURE PROSPECTS
Rizul Gupta
(68-89)
4. ONLINE BUSINESS MODEL IN TRAVEL DOMAIN- AN EXTENSIVE ANALYSIS EMPLOYING THE MATRIX OF SCALABILITY, FINANCIAL FORECASTING AND ALLIED ASPECTS
Rizul Gupta
(90-130)
5. POWER AND OIL SECTOR IN INDIA: AN ESTIMATION AND ANALYSIS OF THE KEY INFLUENCERS IMPACTING ENERGY, PRODUCTION, AND DISTRIBUTION PARAMETERS WITH RESPECT TO SOCIO ECONOMIC PROGRESS AND CHANGES IN INDIA
Rizul Gupta
(131-212)
6. ANALYSING THE EFFICASY OF GWO AND PSO IN DEVELOPING OPTIMISED MODEL OF C5.O LINKED TO ASSCOCIATION RULES IN DETERMINING OPTIMISERS TO PREDICT EMPLOY ATTRITION
MEHUL SHOREWALA
(213-222)