Vol: 4, Issue: 2 2014

Page: 36-42

A Study on Students' Perspective on Marketing of Higher Educational Institutions

Dr. Jai Prakash

In an era of technological advancement and wide availability of data about almost everything, it's enormously important to deal with the marketing strategies and practices being employed for the marketing of Higher educational services. The recent massive expansion of education through private provision has introduced new horizons for marketers at an equivalent time with the rise in the number of institutions continuously the competition is additionally increasing at the same pace; surprisingly, more attention has not been paid to marketing issues that are aroused as a results of increasing competition. Several the burning issues like are educational institutions really “customer-oriented”? Do they choose the foremost appropriate market segments? Would education marketers are practicing the foremost appropriate strategies to draw in and recruit students and therefore the complexities of the choice processes of the “buyers” need to be addressed at war level, during this research paper. We glance first at general issues facing educational marketers, then efforts would be used to know the scholar's (Consumer) expectation and factors that attract them towards a specific institution. We also examine the marketing practices being employed by educational Institutions to draw in and admit students; certain contemporary and valuable strategies are suggested on the idea of findings to education institutions to survive within the competitive and turbulent environment.