Study of Customer Relationship Management in Insurance Sector in India
Suryawanshi Vaishali Kerbarao
Download PDF
Abstract
Collaborative CRM The collaborative interfaces (e-mail, conferencing, char, real-time
applications) that facilitate the interaction between a company and its customers, as well as
within the business itself when dealing with customer information (e.g. customer service to
sales, sales to marketing).
Keywords: Customer Relationship Management; Insurance Sector; CRM
References
- Anand, M., Indian Insurance Industry: Channelizing Growth, Insurance Chronicle, Dec. 2002, pp66-67.
- Ayyar, V. Sesha, Insurance Origin and Development, Insurance Chronicle, Feb.2003, 21-24.
- Ayyar, V.Sesha, Life Insurance In India- Opportunities, Challenges, And Pitfalls, Insurance Chronicle, Dec.2002, pp57-61.
- Goyal, Kamesh, But What About The Users, Business India, Jan.11-24, 1999, pp134-135.
- Gupta Vivek, “Insurance Industry: An Indian Perspective”, Insurance Chronicle, August 2004, pp 36-41
- Singh, M.K. “Insurance companies Management”, Discovery Publication house. (1999)
- Kotler, Philip. “Marketing Management”, Tata McGraw Hill. (2002).
- Bhattacharya, A. “Modern Management Series in B.S.M”, Discovery Publication House. (1990)
- Lovelock, Christopher. “Service Marketing”, Pearson publication. 4th edition (2002)
- Saxena, Rajan. “Marketing Management”. (2002)
- Ghosh, D.N. “Management of Relationship”, Discovery Publication. (2002)
- Ziethaml, A. Valarie, Bitner Jo Mary. “Services Marketing”, McGraw Hill, 3rd edition (2002)
- Chaturvedi, Mukesh Direct marketing”, Excel Publication (2002)
- Singh, Shelly “Customer Relationship Management” (2002)
- Khan, M.Y. “Management of Financial Services”, Tata McGraw Hill. (2001)
- Kothari, C R, Research Methodology, Wiley Eastern Ltd., 1992.