Role of Indian Women in Consumer Buying Behavior
Kawale Sarika Deodas
Dept. of Commerce Cmj University, Shillong Meghalaya
Download PDFAbstract
All business aim to make profit by increasing the sole at a remunerative price policy.
When one manufactures good quality wide spread. Advertising is one of the major tools
companies use to define as any paid from of non-personal presentation and promotion of
ideas, goods or services by an identified sponsor. It involves the use of such media as
following: magazine and newspaper space, motion pictures, outdoor (posters, skywriting,
signs etc.), direct mail, novelties ( calendars, blotters etc.) radio and television cards (car ,bus
etc.) catalogues, directories and references, programmes and memos and circulars.
Keywords: Indian Women; Consumer Buying Behavior; Advertising
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