A Use of Cell Phones and Market Segmentation in Consumer of Delhi
Suman Mahajan
C-278, Surajmal Vihar, Delhi
Dr. Dinesh Khurana
Asst. Prof. PG Deptt. Of Economics, DevSamaj College for Women, Firojpur City, Punjab-152002
Download PDFAbstract
Mobile phone usage patterns amongst Delhi Consumer. Mobile phones are one of the most common
information access devices with almost 31% of the global population having access. This exploratory study
investigated usage patterns of, and attitude about, cell phones among Delhi Consumer are a mature market
and a rapidly growing new market (India) by surveying students in each country. Key findings from the
study include similarities in the usage of phones to communicate with others and in the perception of
mobile phone usage in public settings and differences in the use of text messaging and opinions regarding
driving and mobile phone usage. Overall these results suggest consumer of Delhi use mobile phones
differently from their counterparts. In a developing market like India, mobile phones may be the primary
and only phone to which everyone has access.
Keywords: cell phones; Delhi consumer; information access devices
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